One reason that Marvels
Deadpool was a huge box office success is because comic book films can be very
good (with exceptions of fantastic four and the wolverine). So that would bring
in a lot of cash. This is because nerd culture brings in a lot of money for
film makers.
Deadpool is a hard character to portray as
Ryan Reynolds found out in x-men origins. The studio realised that they had
made a huge mistake trying to make Deadpool serious. So this remake of him as
more childish. The type of humour used isn’t the normal type that marvel films
have in. it is more adult humour (adult, childish), which isn’t the average
marvel type of humour. He has a rapid fire stream of jokes about masturbation,
sex and farting. And he deadpans about the studio's lack of a decent budget,
inconsistencies in the comic book universe and dozens of pop culture references
that run to Ikea furniture and Taken This meant that it attracted a range of
audiences, such as teenagers and adults.
Another reason
is that it doesn’t take itself seriously, at all. This is shown in the mock
opening credits as in it, it says Deadpool features "a British
villain", "a CGI character", "a moody teen" and
"a gratuitous cameo" and is "directed by an overpaid
tool.". Also in the film Deadpool makes jokes about Ryan Reynolds and Hugh
Jackman.
He’s unique.
Yes, his secret id and superhero name are very similar to DCs Deathstroke/
Slade Wilson. He breaks the fourth wall multiple times in the film. This makes
the film slightly more personal when watching it.
Fans wanted to see
if they could have a “good” Deadpool. As Gavin Hood did a terrible job
directing x-men origins and caused the merc with a mouth to be a merc with
literally no mouth, if they had carried on with this Deadpool would not be able
to deliver his slightly dark humoured punchlines. If it wasn’t for x-men: days
of future past’s reset button on the x-men universe, Deadpool would have to be
serious.
Another reason
is that they realised that they had made a massive mistake and joked about it in
the film, while being tortured, Ajax threatens to sew Wade’s mouth shut, to
which he replies, “I wouldn’t do that if I were you.”
There are a lot of
inside jokes for the comic readers. Such as Bob, one of Ajax’s henchmen, in the
comics he is a hydra agent. This shows that they are trying to make the films
even more like the comics.
It is has multiple genres, such as action,
comedy and romance. This means it will appeal to multiple audiences who are
only normally into a certain genre of films. Also Deadpool was already popular
before the film so it made it already had a large audience. This helped the
movie gain popularity from very early on.